PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.
1. First of all, the advertiser creates an online account and loads her account with some money – say
$500. Note that some organizations allocate their PPC budgets in hundreds, thousands, or even millions of rupees per month.
2. The advertiser creates a small text ad. In some cases, a PPC ad can include images.
3. The advertiser specifies a list of keywords associated with the ad.
4. The advertiser determines how much she is ready to pay each time someone clicks on the ad.
5. On the buyer’s side, a user visits the search engine – say Google.com, enters one of the keywords or keyword phrases - say "Kindle Paper white" and clicks the Search button.
6. The search engine finds the matching ads and places them on the results page.
7. If a user clicks on the ad, she is taken to the advertiser's website, and the advertiser is charged for the click.
PPC helps in branding and creating leads as well, both in parallel. PPC provides quick results in contrast to SEO results that are equally important but may take months or even years to materialize.
Quick Actions PPC gives immense traffic, quick results, and more hype branding in a short span of time.
Negligible Initial Investment Search engines do not charge fees to insert a PPC ad or to set up an account. The user pays only when someone actually clicks on his ad.
Business Gets Noticed Globally A business can get global recognition, even if it has a small local setup.
Instant Results As compared to SEO methods, PPC ads can deliver faster response, if quality ads are posted.
